Job Spec for Marketing Coordinator (SBC GLOBAL)

TITLEMarketing Coordinator
LOCATIONPutney / Fulham, West London
JOB TYPEPermanent Full Time
REMUNERATIONCompetitive and based on experience


Founded in 2009, SBC Global (Sports Betting Community) works with industry leaders to develop the sports betting and gaming industries. Our services include news coverage, knowledge creation, marketing & product consultancy, conferences and exhibitions, seminars and industry awards.

SBC is founded and managed by Rasmus Sojmark and Andrew McCarron, and has 28 employees, with headquarters in London, and offices in Manchester, Kiev (Ukraine) and Poznan (Poland). Our main brands include:


SBC Events organise the largest international events for the sports, sports betting and gaming industries, with focus on inspiring content, information, networking and new business for senior executives. Each year several thousand people attend our events.

SBC News is dedicated to raise the profile of companies within the sports, sports betting and gaming industries, with 60,000 unique monthly users.

SBC Media offer B2B and B2C content marketing strategy, event management and marketing services. Clients include LeoVegas, Bet365, Better Collective, Energybet etc.

Esports Insider (ESI) is a news and media platform focused on the business of esports. The ESI team brings you strong news analysis, opinion pieces, interviews and esports betting coverage.

Affiliate Insider (AFI) Affiliate Insider is focused on news, training and events towards and affiliates and operators within the gaming industry..

Casino Beats covers the global casino, resorts and iGaming industries. From news and features to interviews and reviews, the site’s team of experts have got it covered.

Oddslife is a social and gamified sports betting platform, with focus on partnerships with operators and sports media brands to reach, engage and monetise sports fans. The company is backed by some of the largest sports media and gaming technology companies in Europe


Videos from our flagship events: Betting on Sports 2017 | Betting on Football 2017


You want to be part of an amazing team and a rapidly growing company in the sports betting, gaming and sports industries. You are ambitious, and know that our company can help you grow your career within marketing. You want to make an immediate impact and use your marketing skills to drive SBC Global to the next level, knowing that you will have to take risks, make necessary mistakes, and then learn from these. You will be reporting to the Head of Marketing, and you understand that the freedom you will have to perform at your very best comes with a responsibility towards your team and colleagues.



  • Plan, coordinate and execute marketing campaigns across all SBC verticals, including internal websites, email, social media, PR, direct mail, online and print advertising
  • Strengthen our social media presence, by creating new interesting and engaging content and campaigns
  • Ensure marketing communication across all channels is useful, interesting and engaging to the receivers
  • Create, improve and maintain content on internal news, event and media websites
  • Create sales and marketing material for events and trade shows
  • Assist with monthly marketing reports with the aim to optimise marketing activity and performance across all verticals
  • Work closely with customers to support them with relevant tools and marketing material
  • Update, grow and keep CRM system streamlined across accounts and contacts
  • Demonstrate industry awareness and understanding of customers
  • Report back to senior management about campaigns and performance



Knowledge & Experience:

  • 2 years of marketing experience
  • Betting, gaming or sports sector work experience an advantage
  • Understanding of social media marketing principles and tools
  • Experience with Google Drive, Dropbox and Microsoft Office
  • Experience with various marketing tools like Webengage, MailChimp, Buffer/Hootsuite, Google Analytics/AdWords etc.
  • Experience with CRM systems


Key skills:

  • Independent problem solving and logical thinking
  • Excellent written english
  • Great copywriting and proofreading skills, with creativity and attention to detail
  • Basic html skills for websites and email marketing
  • Ability to work calmly under pressure and meet deadlines
  • Ability to work closely with colleagues and team members
  • Analytical skills, interpersonal skills, excellent communicator



  • Work within the fast paced and exciting sports betting and gaming industry
  • A fun, relaxed and stimulating working environment in West London
  • A great team with lots of experience from the sports betting and gaming industry
  • Be part of fast growing and exciting news, media and event company
  • Travel to trade shows around the world, including SBC’s own events
  • Competitive salary package based on experience


This is a fantastic opportunity for an excellent marketer looking to establish a marketing career within the sports betting and gaming industry.


Please send your CV and written application to Head of Marketing